The simpler the better when it comes to the most effective trade show exhibit signage
Use a professional trade show booth graphics designer to convey your quality product or service
Flooring and lighting can draw traffic to your booth, even at a busy show
Rules for the most effective graphics on your trade show booth
The cardinal rule: more images, less text
Use the brightest colors from your branding kit; color is the first thing the brain absorbs, even before form
Keep your images simple and uncluttered—don’t make someone work to figure out what YOUR product or service is. Test this: if you couldn’t read a single word of your copy, could you still discern what your product or service is just by looking at the image? PRO TIP: as much as you are able, show exactly what you do. If you make honey, show honey, not bees. Nobody is looking for bees.
If you use copy, keep it extremely simple and avoid colloquialisms that non-English speakers may not understand.
Make sure your entire story can be told from a distance and is above your counter. Place your images higher on a panel; don’t let a counter or visitors to your booth hide your most important message. Make your text no smaller than 4′ high.
Use light to drive attention, either with a lightbox, puck lights, stem lights or track lights, or a combination of them all. The extra cost to run power to your booth is well worth it.
Don’t forget your flooring—brilliant custom designs cost no more than blah designs, and they are unique traffic drivers at even the busiest show
Use the highest quality graphics—a pixelated photo looks amateurish and tells your visitors your product may also be low-quality.
If you have purchased your booth, keep messaging specific to each show’s audience by swapping out graphics with PVC panels on your custom booth, or with portable inserts.
This counter is a crowd-wower as it replicates the product and uses bright colors
