Key Takeaways
- Peninsulas are an uncovered gem in trade show floorplan placement
- Trade show exhibit peninsulas have opportunities for visibility that inline booths do not have
- End of aisle placement is ideal to attract trade show visitors in high-traffic areas
Peninsula trade show booth design can be the most challenging, but the most rewarding of all trade show exhibiting design strategies. These displays are sometimes considered the outcasts of the trade show world. They’re open on three sides, which doesn’t make them as desirable as the island exhibits that are completely surrounded by aisles. And although they usually come with more square footage than inline or linear booth spaces, they have some regulations that can make the trade show exhibit design process a little more challenging.
However, with a thorough understanding of the rules and some creative talent, you can have a great peninsula booth design that makes a big impact on the show floor.
Booth Design Regulations for Peninsula Exhibits
Each trade show is a little bit different, so be sure to check your exhibitor services manual for your particular event’s design rules and regulations for peninsula booth spaces. Most show organizers and trade shows abide by some consistent guidelines, including:
- Peninsula exhibits are usually 20×20 or 20×30, but they may be larger depending on the show floor plan.
- Since your display likely backs up against two inline booths, your structure needs to be no more than four feet high (i.e., the height of the pipe and drape sidewalls) within five feet of the aisles on either side of your space. Further away from the aisle, your backwall structure can be as tall as the show allows, usually about 16 feet.
- Any double-sided signs—including hanging signs—must be at least ten feet away from your neighboring exhibitors.
These regulations are designed to follow standard show floor line-of-sight and setback rules so peninsula structures don’t block other exhibits from being seen as attendees walk down the aisle. Peninsula booth design guidelines might seem a little odd, but they’re in place to give all exhibitors a fair shot during the trade show.
The Difference Between Peninsula and Split Island Exhibits
Peninsula and split island exhibits share some commonalities. Both of these trade show booths are open on three sides and generally follow the maximum height guidelines published by the show. So, what’s the difference between the two, and how do you choose the right booth space?
Basically, peninsula booths back up to inline exhibits, and split islands are two peninsula displays that back up to each other. Split islands give you a little more freedom with your booth design ideas because you can generally build your structures to the show’s maximum height just about anywhere in your booth space. However, like peninsula configurations, split island regulations usually require that any graphics or signage facing the adjacent exhibit be at least ten feet away from your neighbor’s space.
Long story short: if you decide that a peninsula space is best for your upcoming trade show, you’ll have to follow some extra design regulations. However, with the right well-designed components, you can abide by the rules and have a successful show.
Design Ideas for an Impactful Peninsula Exhibit
Now that you have a firm grasp on peninsula booth design regulations and how they differ from split island spaces, it’s time to have some fun and start brainstorming design ideas. Keep in mind that you can maximize the height—and air space—throughout much of your exhibit space, so start by considering your options for overhead signage.
Hanging Signs for Peninsula Trade Show Displays
At small and large trade shows alike, exhibitors have to compete for attendees’ time and attention. If you have a large booth space like a peninsula, island, or split island, chances are you’ll be allowed to bring a hanging sign to the show to maximize your visibility and help prospective clients find you more easily on the show floor.
One of the best ways to do this is with an attractive, well-designed hanging sign. Here are a few ideas for overhead graphics that you can incorporate into your peninsula booth design:
- A standard shape with a custom graphic (shapes include square, rectangle, ring, and triangle)
- Custom hanging signs in the shape of your logo
- A printed bottom so your booth visitors can simply look up and see your branding
- Nesting signs for a bit of dimension
- Backlit hanging signs to make your logo really pop
- Motorized rotating signs for eye-catching movement
Many hanging signs are available for both rental and purchase, which makes them ideal for a wide range of exhibit budgets.
Incorporating Kiosks and Product Displays in Your Peninsula Trade Show Booth Design
Your products need to be front and center in your peninsula booth space. What better way to showcase your offerings than with a custom kiosk or product display? These booth accessories are perfect ways to let attendees know what your company provides.
For example, if you sell tangible items or commodities, set up a freestanding display where your booth visitors can see what you’re offering in person. Depending on your products and how you wish to present them, you can either have an open structure where they can touch and feel your items or a glass encasement for more of a formal museum feel.
These booth accessories are also ideal if you offer a service. Technology is a crucial part of many booth designs, so if you don’t have physical products to display, you can consider a kiosk with a looping video or a live demonstration of your service. The more you interact with your booth visitors, the more likely they are to hang around your booth space to learn more about your company and your products.
Interactive Attractions
Engaging with attendees is one of the main goals of any trade show. Not only does your onsite sales team interact with people who stroll through your booth space—you can also have interesting interactive attractions that’ll draw more people into your exhibit. Augmented reality and virtual reality displays are awesome, but not all exhibitors have the budget for the latest in technology.
Instead, you can leverage some of these more budget-friendly ideas to boost your audience engagement:
- Booth games like trivia, cornhole, and miniature golf
- Unforgettable trade show giveaways
- A photo booth with a fun backdrop and props
And that’s just the beginning. The sky’s the limit when you have fun and get creative with your peninsula booth design ideas!
Our Talented Experts Love to Innovate Peninsula Booth Design Ideas
Designing a custom peninsula trade show exhibit presents a unique challenge due to the height and line of sight regulations. However, our design team is expert in these rules and guidelines—and they love the challenge of creating unique and eye-catching exhibits that not only follow the show’s rules but also maximize your show floor impact.
Contact us today to find out how we can craft a custom rental or purchase peninsula booth design that’ll help your next trade show be a huge success!
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Meta Title: Maximize your show with these peninsula booth design ideas
Meta Description: Need some peninsula booth design ideas? Read here to get your creative juices flowing, and then call us to find out how we can create a custom booth for you!